AboutHotelier, a Greek digital marketing company that provides services to the hospitality industry, has launched OTAScanner, a new hotel rate shopper and market intelligence platform.
Having received numerous requests over the past year from some 700 clients, who expressed concern about their rate parity in online travel agencies (OTAs) and questioned if their revenue management strategy was profitable, AboutHotelier started working on a solution to provide cutting-edge hotel revenue management technology.
The recently launched OTAScanner platform aims to help hospitality businesses such as hotels, resorts and vacation rentals optimize their revenue and improve profitability. “It is a unique method of providing visibility into all of the key distribution channels, which are vital for each hotel’s efforts to improve rate parity,” the company said in an announcement.
This simple-to-use platform provides revenue managers and hotel owners with intuitive real-time access to competitor rates; online channel insights; competitors’ availabilities, ratings, reviews and city demand forecasts as well as popular events and holidays. All data is used to impact short and long-term pricing strategies.
“Our continuous aim is to keep growing our global client base and accelerate the delivery of the latest data and business intelligence products to the hospitality industry,” said AboutHotelier CEO and co-founder Giannis Koutsopoulos.
Furthermore, the ability of OTAScanner to provide timely and relevant business solutions makes it a very responsive business partner. Hotels are able to produce and track pricing across all digital channels making it even easier for the consumer to complete a booking.
According to AboutHotelier, hospitality companies such as the Blue Villas Collection and SWOT, as well as independent hotels including Egnatia Palace Hotel and Contaratos Beach Hotel, are only some of the companies showing their confidence in the new platform.