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WTM London, Digital Tourism Think Tank Partner to Tackle Overcrowding


Amsterdam, The Netherlands

In efforts to tackle overcrowding in some of Europe’s busiest destinations, WTM London on November 7 will host a unique day-long challenge organized by The Digital Tourism Think Tank (DTTT).

“Ideas Arrive at WTM London and this session on overcrowding is the perfect example of how the event looks to tackle the industry’s biggest challenges and come up with solutions,” WTM London, Conference and Seminar Manager Charlotte Alderslade said in an announcement.

WTM London is also working with “I amsterdam”, the destination challenge that asks teams – from startup hubs, tech communities and innovation centers to destinations, industry and academia –  to use design thinking and come up with a solution to overcrowding. On November 7, the teams will listen to real-life case studies from Amsterdam before getting on with the challenge and finding a solution.

“This is a truly unique gathering of some of the brightest minds from within, and also outside of the travel industry,” said DTTT founder Nick Hall.


Barcelona, Spain

The challenge has allocated times dedicated to each stage of the design thinking process:

  1. Key industry mentors and leaders immerse the teams in the challenge by sharing perspective and thrashing out initial problems.
  2. Teams start narrowing down, organizing and clearly defining the needs.
  3. Teams put all their ideas together, clustering and voting on those to take forward.
  4. Teams select one idea to intensely develop and show how a minimum viable product would look and function should they win.
  5. Each team has seven minutes to pitch their idea before the panel of judges.
Santorini, ©Maria Theofanopoulou

Santorini, Greece. Photo ©Maria Theofanopoulou

The winning team will take its ideas to #DTTT Global 2018 in Helsinki; take part in Slush 2018, the world’s leading startup event, and have the chance to prototype its ideas with the world’s leading destinations.

Submissions for applications to take part in the session close on October 24. To apply press here.

WTM London will be held this year during November 5-7.

The Greek Travel Pages (GTP) is an official media partner of WTM London 2018.

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