CWT Includes Amadeus in ‘3.0 Strategy’ to Deliver Better Traveler Experiences

Photo source: CWT

Business travel management company Carlson Wagonlit Travel (CWT) has expanded its global business partnership with Amadeus and included the travel technology provider in its ‘3.0 strategy’.

Through the long-term business partnership, Amadeus will provide CWT’s strategy, branded as “CWT 3.0 strategy”, with the latest innovative technology.

“We are delighted to be deepening our business partnership with Amadeus as part of our CWT 3.0 strategy,” says Vince Chirico, SVP Global Network & Technology Partners, CWT.

As part of this agreement, CWT travel counselors around the globe will have access to extensive travel content on the Amadeus Travel Platform and the latest technology including Amadeus Selling Platform Connect. The combination of the content and the tools will empower CWT counsellors to deliver quality and personalized services to travelers in a simplified and more effective manner.

Photo source: CWT

“Working with Amadeus will help simplify our operating infrastructure, enable joint innovation, and accelerate our continued global growth,” Chirico added.

Photo source: CWT

A key part of the “CWT 3.0 strategy” is to streamline its platforms and processes in order to be more efficient and ultimately deliver better traveler experiences.

“We are excited to expand our long-term partnership with CWT to ensure it has the leading technology supported by the richest content to serve the needs of business travelers today and tomorrow,” said Rajiv Rajian, EVP of Business Travel, Travel Channels, Amadeus.

CWT recently joined Amadeus’ NDC-X program and will be working with Amadeus to connect travel sellers and airlines using the IATA NDC standard.