Emirates has launched its own Food and Wine Channels to give customers a behind-the-scenes look at how it creates its onboard menus and works with its global partners.
The airline serves about 110 million meals each year with the same attention to detail in First Class, Business Class and Economy Class.
“The channels give viewers access to our food and beverage philosophy, the catering strategy and how we work with our partners. In addition, our tutorials and recipes give our customers something interesting to ‘take home’ with them,” said Emirates Senior Vice President Catering Joost Heymeijer said.
Food Channel’s first two episodes take the viewer to Umbria, Italy, where Emirates purchases its olive oil from Monte Vibiano and to Sri Lanka to understand how the Dilmah tea is selected to be served on board.
The episodes also feature recipes from its regionally inspired onboard menus so customers can recreate Emirates’ signature Prawn Machbous or learn how to make a classic crepe at home. More episodes will be added next year.
The Wine Channel features a documentary on Emirates’ wine buying strategy and the direct relationships it has cultivated with the world’s finest winemakers to procure some of the most exclusive vintages. Each day, Emirates serves over 80 kinds of wines, champagnes and port wines across its network.
There are currently 10 episodes on board while more wine tutorials will be added soon.
Emirates’ Food and Wine episodes sit alongside 3,500 other channels of on-demand entertainment on ice including movies, award-winning television box sets, tens of thousands of music tracks, podcasts and games.
Furthermore, over 170 aircraft are equipped with Live TV featuring sports tournaments as they happen and real time news updates.