In celebration of 85 years of operation, Turkish Airlines recently unveiled a fresh look with a new uniform specially designed for its cabin crew.
Turkish Airlines paired up with Milan-based haute couturier Ettore Bilotta to create the dynamic uniform design heralding a new era and brand identity.
“While maintaining traditional elements of Turkish design and culture, our new uniforms are professional and stay true to a culture of hospitality, just like our airline,” said İlker Aycı, Chairman of the Board and the Executive Committee of the airline.
The new uniforms incorporate traditional patterns found in artisanal glassware, ceramics and calligraphy with contemporary textures and details. The collection combines shapes and colors found in Istanbul Bosphorus with a new ‘flow detail’, created to symbolize the effortless and dynamic energy flowing through Turkey’s most dynamic city as an intersection between East and West.
According to Ettore Billotta, the fashion designer behind the uniforms, his inspiration came from Istanbul.
“This city has been a melting pot for art and civilization for centuries and has a rare richness as a common heritage of many cultures,” Billotta said.
To launch the new look, the national carrier teamed up with British photographer and artist Miles Aldridge to shoot the new Turkish Airlines cabin uniform collection in Istanbul’s unique spots.