According to an announcement, Travelworks will provide the luxury hotel group with corporate communication and marketing services, which will include the implementation of an integrated media relations campaign.
Within this framework Travelworks will organize press trips, gastronomy press events and one-on-one media meetings, as well as develop influencer marketing strategies for the group’s hotels.
Furthermore, the agency will offer creative services and content creation for all the venues of bluegr Hotels & Resorts.
Travelworks currently counts more than 45 collaborations with some of the most significant brands in the fields of hospitality, gastronomy, yachting and travel.
During the past three years the agency has received nine prestigious awards. Its portfolio of services includes the development of hospitality brands, press office management, content creation and the production of b2b and b2c sales materials.
Bluegr Hotels & Resorts includes five hotel units in Athens and on the islands of Crete and Rhodes. “Offering state-of-the-art facilities in unique locations, the group combines impeccable service and authentic hospitality resulting in over 90 percent occupancy,” the announcement said.
The group includes the Minos Beach Art Hotel – a member of the Small Luxury Hotels of the World, the adults-only Sensimar Minos Palace Hotel & Suites, the Candia Park Village, the Life Gallery Athens and the Sunprime Miramare Park Suites & Villas.