Aria Hotels, a collection of boutique hotels and holiday residences based in Greece, is expanding its activities to the Spanish market by opening a new office in Madrid.
Aria Hotels will apply its philosophy to properties across Spain and plans to announce its first opening in the coming months.
The company’s portfolio will include unique properties of historical significance, which offer a true taste of the culture and style of the Iberian Peninsula and the islands.
“Today’s discerning travelers wish to experience the authentic taste of a destination. This means authentic hotels or villas and locations with a distinctive style and atmosphere,” Aria Hotels Chief Executive Officer Gerasimos Pantazatos said.
“Spain is extremely popular with tourists from around the world and we aim to apply this niche market philosophy to the Iberian Peninsula with its vast coastline, plains, islands and landscapes,” he added.
According to data published by the World Travel & Tourism Council (WTTC), tourism in Spain is expected to consistently grow over the next ten years, attracting annual capital investment of €26.5 billion by 2028 and hosting over 120 million tourists annually.
Since 2012, Aria Hotels has built a diverse portfolio of 25 boutique hotels and villas throughout Greece, aiming to provide an authentic hospitality experience. Each property has been selected for its architectural value and contribution to the preservation of local heritage.
Its properties are located in popular and lesser-known destinations such as Athens (Plaka, Syntagma), Crete (Chania, Heraklion and Lassithi), the Cyclades (Kimolos, Serifos, Milos, Santorini), Epirus (Zagori) and the Peloponnese.