The agreement includes continued use of the company’s leading merchandising tools – Travelport Rich Content and Branding and Travelport Sponsored Flights – as well as its business intelligence solutions for airlines – Travelport Business Intelligence.
Etihad has also renewed its contract with Travelport Digital to continue to extend its digital reach and deliver innovative mobile services to its customers.
“Today’s announcement is another significant endorsement from the Middle East airline industry for the value our technology leadership, intelligence, and merchandising capabilities provide,” said Travelport Vice President, Air Commerce, Europe Middle East Philip Saunders.
Etihad uses Travelport Rich Content and Branding to provide Travelport’s 68,000-connected agencies with a graphically rich experience when searching for and booking its branded fares, as well as greater access to its ancillary offers. The Travelport Sponsored Flights digital media offering is then used by the airline to further promote its flight options through highly targeted advertising solutions.
Furthermore, Travelport Business Intelligence is used by Etihad to arm its sales, marketing, and network planning teams with the information required to respond effectively to industry change, minimize operating costs and increase profits.
“Travelport’s edge in technological innovation, mobile engagement platforms, merchandising and intelligence helps us ensure we have the right content, promoted to the right audiences, at the right time, in the right way,” said Etihad Airways Vice President Revenue Management Dieter Westermann.
Downloaded over 1 million times to date and maintaining a five-star rating, the Etihad Airways mobile app delivers a best-in-class guest experience by offering personalized and tailored digital services and products to its guests.