Aiming to redefine the modern vacation album, Royal Caribbean International has developed “SoundSeeker”, a groundbreaking AI-powered tool that turns memorable photos into one-of-a-kind musical tracks based on their content and mood.
“SoundSeeker is the latest proof point of Royal Caribbean innovation and how we focus it on delivering unexpected, memorable experiences; whether that is the SkyPad, which uniquely combines bungee jumping with virtual reality or live streaming your favorite shows from the middle of the ocean using VOOM, the fastest internet at sea,” said Jim Berra, chief marketing officer, Royal Caribbean International.
By simply visiting www.SoundSeeker.com, users can upload three photos of their choice, and the AI analyzes them based on color, landscape, backdrop, emotion, body language and facial expression. SoundSeeker then turns them into a shareable and one-of-a kind soundtrack – virtually DJing life’s most brag-worthy moments. Fans can follow along on Royal Caribbean’s social channels, and by searching #SoundSeeker.
“People of all ages crave new ways to share their best experiences on social media. This unprecedented tool allows you to put a completely unique, multisensory spin on sharing those memories – now friends and followers can see and hear your life’s adventures,” Berra added.
Royal Caribbean teamed up with experts from Berklee College of Music, and technologists from around the world, to create the unique song generator.
SoundSeeker uses machine learning, an artificial intelligence technique that enables computers to simulate human intelligence and make decisions on their own without explicit instructions.
SoundSeeker is the latest in a long line of technological advancements introduced by Royal Caribbean. Boasting a nearly 50-year legacy of innovation, the global cruise line has pioneered a number of technological “firsts,” including: SeaSeeker, a custom-engineered scuba mask for Snapchat Spectacles; VOOM, the fastest internet at sea; Virtual balconies, giving interior rooms a view; RFID technology, cocktails served by robots at the Bionic Bar, and a mobile app that boasts smart features like expedited arrival and X-ray vision into behind-the-scenes areas of the ship, such as the navigational bridge.
Navigator Travel is the exclusive agent of Royal Caribbean Cruises in Greece.
Photos: Royal Caribbean International