Turkish Airlines embarks on exclusive sponsorship with CNN in global brand campaign
Turkish Airlines, Turkey’s national flag carrier, is the exclusive sponsor of CNN International’s new travel show – “Quest’s World of Wonder”, hosted by Richard Quest.
The airline is sponsoring the show within a TV and digital campaign to further raise awareness amongst business and leisure travelers.
Each month the 30-minute show, produced by CNN Vision, follows Richard Quest as he visits a different destination to dig deep into its DNA, exploring what drives a city and the people who live in it.
“The series was a natural choice for us given the synergies in global appeal, reach and audience and with the upcoming opening of the Istanbul New Airport, more people than ever can travel with Turkish Airlines,” said Turkish Airlines Chairman of the Board and the Executive Committee M. İlker Aycı.
The partnership with CNN International Commercial (CNNIC) will see Turkish Airlines’ billboards around every TV episode of the new show. The sponsorship also features product placement that integrates Turkish Airlines into the title sequence of each show.
“We fly to 304 destinations worldwide and the 13 destinations which Richard selected for this series provide a real cross section and mix of experiences,” he added.
On digital, Turkish Airlines has exclusive advertising on a dedicated online destination within CNN Travel for the show and additional content about the cities that Quest explores. In addition, a Turkish Airlines brand campaign will run across various CNN TV and digital platforms later this year.
“Turkish Airlines has an impressive story to tell about its ever-expanding customer offering, and with this project we’re delighted to provide them the opportunity to share this story with the world through the various CNN channels,” said Rani Raad, President, CNN International Commercial.