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ITB Asia 2018 Conference to Focus on Disruption and Innovation in Travel Industry

Key travel industry leaders will provide insights on the major trends provoking disruption and innovation across the tourism market in a conference titled, “Travel Reimagined”, scheduled to take place during  ITB Asia 2018, from October 17-19, in Singapore.

ITB Asia keynote sessions allow attendees to get to the heart of today’s complex travel issues with the shared expertise and vision of major industry leaders.

“We are seeing unprecedented disruption in the travel industry as new technological advances compel travel brands to adapt and transform their business strategies… [Global leaders] will provide fascinating insights on how travel brands can embrace the changes that are shaking up the industry,” said Katrina Leung, Managing Director of Messe Berlin (Singapore), organiser of ITB Asia.

The opening keynote session on October 17 will be led by global leaders from Facebook, Microsoft and, who will focus on today’s complex travel industry issues including the major technological changes driving disruption in the travel sector, such as the rise in global smartphone ownership, how organizations are evolving their business models to remain competitive and their vision for the future of the travel industry.

The conference’s second day on October 18 will be a new intermediaries panel session with a focus on the future of travel distribution.

According to Messe Berlin (Singapore), OTAs, metasearch engines and new intermediaries are disrupting distribution, with a 360-degree view of customers in a way that other travel industry players cannot — at least today. “With deep customer data and analytics, they are targeting the management of customer relationships, working as facilitators of mobility.”

Moreover, the keynote panel session of October 19 will focus on “winning over today’s Chinese travelers”, looking at China’s outbound travelers, one of the country’s largest exports, and how their spending power is reshaping the world today.

ITB Asia 2018 will take place at at the Sands Expo and Convention Centre, Marina Bay Sands in Singapore. For more information, press here.

The Greek Travel Pages is a media partner of the ITB Asia 2018 event.

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