More specifically, the group proceeded with the total makeover of its luxury hotels Corfu Imperial, Daphnila Bay Dassia, Casa Marron (former Lakopetra Beach), Pella Beach and Rhodos Royal, which are located in four popular tourism destinations, namely Corfu, the Peloponnese, Halkidiki and Rhodes.
The group’s plan included the renovation of a total of 780 rooms, the modernization and expansion of 40 dining facilities which today serve menus signed by award-winning chefs, and the makeover of 15.5 hectares (155 stremmas) of outdoor infrastructure.
Grecotel expects 9% revenue growth in 2018
“The group’s renovation project is ongoing… and constitutes the start of the creation of third-generation units in Greece which will upgrade the country’s tourism product,” Grecotel CEO Mari Daskalantonaki said.
Following this investment project, the group expects an average increase of overnight stays by 7 percent and a rise in revenues by 9 percent in 2018 compared to 2017.
Furthermore, Daskalantonaki noted that Greece should particularly focus on the Russian tourism market, while also investing in new markets.
Grecotel Hotels & Resorts will soon launch a new investment program for the total revamp of other hotel complexes in Greece ahead of the 2019 tourism season.
The group currently operates 32 luxury hotel complexes in 12 destinations in Greece, which are hosting a total of 320,000 visitors from 150 countries.