Positive energy and radiant light are the focus of a new tourism campaign to promote the tiny Dodecanese island of Astypalea, which as of next year will also be connected with Northern Greece destinations.
The Astypalea Municipality presented the fresh strategy which includes a wide range of activities and actions at a special event last week attended by South Aegean Region Governor George Hatzimarkos, Astypalea Mayor Panormitis Kontaratos, tourism stakeholders and press.
Under the motto “Astypalea: Τhe Aegean Energy Spring”, advertising consultants wish to promote the island’s positive energy as it is experienced through its landscape, beaches, traditions and people. The central idea is to convey the originality of the Astypalea experience while reaching out to the 25+ traveler, couples and families.
Known as the “butterfly of the Aegean” due to its shape, Astypalea offers travelers the chance to relax in an inspiring setting offering original island experiences.
Addressing the guests, Hatzimarkos referred to the significant contribution of the South Aegean to the country’s GDP due to the region’s tourist development. The region’s governor went on to note that besides the large number of investments in tourism, the region also accounts for 50 percent of all overnight tax revenue.
Other promotional actions include FAM and international press trips, reaching out to influencers, publications in National Geographic and Conde Nast Traveler, among others, and participation in travel trade shows.
Meanwhile, this summer, two cruise ships carrying 600 passengers each are set to visit the island – on July 28 and August 24.