Virtuoso: Affluent Travelers will Choose Greece in Summer 2018

Photo © Athina Luxury Suites

Emerging from its financial upheaval, Greece is this summer’s fastest-growing destination due to pent-up demand, attracting affluent holidaymakers, according to global luxury travel network Virtuoso.

“Greece’s combination of ancient attractions and stunning scenery beckons travelers to return this year,” Virtuoso said in a recent announcement.

A leading trend forecaster, Virtuoso has analyzed its data warehouse of 40.7 billion dollars in transactions to reveal the top destinations for upscale travelers in summer 2018, as well as the fastest-growing places of interest.

Greece tops Virtuoso’s “Hot 10” list

Santorini Island ©Maria Paravantes

Greece is in the first place of Virtuoso’s “Hot 10” list, which includes the countries that have seen the largest percentage of growth in year-over-year bookings.

Mykonos island

The Virtuoso Hot 10:

1. Greece
2. Poland
3. Dominican Republic
4. New Zealand
5. Zambia
6. Morocco
7. Turks and Caicos Islands
8. St. Lucia
9. Vietnam
10. Egypt

Greece among Top 10 summer destinations for 2018

Greece also ranks sixth on Virtuoso’s Top 10 list that includes the most popular destinations for summer vacations based on future bookings. The United Kingdom is in first place.

The Virtuoso Top 10

Ouranoupoli. Photo: Halkidiki Tourism Organization

1. United Kingdom
2. Italy
3. Canada
4. France
5. South Africa
6. Greece
7. Germany
8. Netherlands
9. Ireland
10. Spain

The data is sourced from Virtuoso’s U.S. and Canadian travel agency members and reflects future travel for June, July and August 2018.