International hospitality group AccorHotels and Chinese travel service provider Ctrip recently signed a memorandum of understanding (MoU), aiming to enhance the tourism experience of Chinese travelers.
“The MOU is a milestone for both companies to embark on a deeper cooperation which will greatly enhance the growing Chinese travelers’ journey globally,” AccorHotels said in announcement.
The partnership will focus on four strategic pillars, including highlighting AccorHotels accredited hotels more prominently, building a flagship store for AccorHotels, joint development of loyalty programs and cooperation on IT.
“We want to offer Chinese guests our know-how and service skills in order to become their preferred hospitality group,” said Sebastien Bazin, Chairman and CEO of AccorHotels. “The group will also launch its own program to train and certify at least 250 hotels by 2020 on Chinese Optimum Standards,” he added.
AccorHotels currently operates 4,300 hotels and 10,000 private homes in 100 countries.
The partnership will allow Ctrip’s over 300 million registered users to access and enjoy personalized experiences from AccorHotels’ global brands portfolio, which includes internationally acclaimed luxury brands such as Raffles, Sofitel Legend, Fairmont, SO/, Sofitel, onefinestay and MGallery by Sofitel; popular midscale brands such as Novotel, Mercure, Mama Shelter and Adagio; economy brands including JO&JOE and ibis and the regional brands Grand Mercure, The Sebel and hotelF1.
Ctrip enables business and leisure travelers to make informed and cost-effective bookings by aggregating comprehensive travel related information and offering its services through an advanced transaction and service platform consisting of its mobile apps, Internet websites and centralized, toll-free, 24-hour customer service center.