The Acropolis, its museum and the National Archaeological Museum in Athens are among the most visited sites in Greece, according to recent data released by the Hellenic Statistical Authority (ELSTAT) for the January – October 2017 period.
Speaking to the Athens News Agency, the director of the National Archaeological Museum in Athens, Maria Lagogianni-Georgakarakos attributes the improved figures to the increasing tourist flows, the diversity of shows, exhibitions and activities, as well as to promotional actions.
More specifically, a total of 2,510,397 people visited the Acropolis in the January and October period and 1,428,037 the Acropolis Museum, 489,279 visited the National Archaeological Museum, 612,119 visited Knossos, and 404,660 the Museum in Heraklion, Crete.
At the same time, curator at the Acropolis Museum, Dimitrios Pandermalis, underlined the importance of interaction in making a site attractive.
“It’s much more than just the brand name… The main factor is for the museum to keep track of its visitors, focus on them, try to tap into their expectations and, to the extent that it can, meet their demands,” Pandermalis told ANA-MPA.