As part of its far-reaching strategy for the promotion of Crete as a leading tourism destination, regional authorities participated in this year’s New York Times Travel Show at the Jacob Javits Convention Center in Manhattan.
The aim was to introduce the US market to the Greek island’s tourism offerings including its culture, natural wonders, and of course, its food.
Regional authorities have targeted their promotional activities to new markets seeking diversity and choice.
“Looking outwards in efforts to improve its tourism promotion program, the Region of Crete is extending its actions to the US market,” said Kyriakos Kotsoglou, of the Region of Crete, adding that the current promotional policy is based on recent studies revealing the profile of the US traveler.
“The US visitor fits perfectly with the natural, geographic, historical and social environment of Crete. At the same time, the Crete Diaspora and stakeholders are already planning for the next season, with more promotional activities, and participations so that Crete can establish itself on the global market.”
In the meantime, continuing its dynamic campaign, the Region of Crete also participated in this year’s MATKA Nordic Travel Fair held in Helsinki, particularly in view of the fact that it is the most popular destination among the Finns, and also showcased the island’s offerings at the international marine tourism show boot Düsseldorf.