Axia Hospitality and Nelios have entered into a partnership with Euphoria Retreat, a luxury wellness destination spa due to open its doors in Mystras near Sparti, with the aim to boost its online presence and sales.
“It is a great honor and responsibility to welcome the Euphoria Retreat to our portfolio of associates,” said Axia Hospitality owner and CEO Yiannis Kyritsis. “It is a great challenge for our team, since for the first time we will address a global committed audience of ‘spa goers’, who constitute an entirely new market for Greece,” he added.
Created by Greek entrepreneur Marina Efraimoglou, the Euphoria Retreat will open its doors in May in the Byzantine castle-town of Mystras, a UNESCO World Heritage Site.
“Within the framework of our collaboration with Euphoria Retreat, we will establish the hotel’s dynamic online presence. Our top priority is to create an advanced website – in terms of aesthetics and operation – which will be completed in two phases, and will incorporate cutting-edge technologies in digital marketing,” said Nelios CEO Dimitris Serifis.
The five-star Euphoria Retreat is a state-of-the-art holistic destination spa, built with respect to the natural environment and the area’s history. It will consist of 45 rooms and suites and will include an inner hydrotherapy pool, among other facilities. It will be open year-round to offer services based on the ancient Greek and Chinese medicine practices and philosophies.