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‘Wanderlust Greece’ Campaign to Reveal the ‘Secrets’ of Athens

After showcasing the special tourism offerings of the Peloponnese, Marketing Greece’s digital campaign Wanderlust Greece continues to explore the country and now intends to reveal the “secrets” of Athens to its global audience.

Jointly launched with Athens International Airport (AIA), the latest “journey” of Wanderlust Greece aims to discover and promote a new side of the Greek capital.

Photo source: This is Athens / FacebookExperiences of the new selected destination will be revealed by Stefanos, a Greek photographer, photoblogger and travel influencer (Stef Greece Travel and Photography). For six consecutive weeks Stefanos will be guiding the audience through his impressions of Athens with continuous live broadcasts.

Stefanos will show the best locations in Athens to… indulge in a magical sunset; take a break from its fast pace; enjoy authentic Greek flavors; and experience its intense vibe.

“The aim of the new campaign is to promote the Greek tourism product through research and the promotion of distinctive and authentic experiences, which our country offers to its visitors,” Marketing Greece CEO Ioanna Dretta said in an announcement.

Wanderlust Greece campaign

Running as a “digital travel show”, Wanderlust Greece promotes content that is based on unedited material and original experiences of hosted foreign and Greek influencers (bloggers, vloggers).

The campaign includes a collection of online diaries of the travel bloggers, which tell their stories, show their photos and video material, this way allowing users to become Wanderlust Greece’s “co-travelers.”

Through the website, internet users have the opportunity to watch Wanderlust Greece’s route on an interactive map – in real time.

The first Wanderlust Greece journey — supported by the Captain Vassilis and Carmen Konstantakopoulos Foundation — featured the Peloponnese as seen through the eyes of travel blogger Maria Kofou (Travelstories from my World). The photo material that generated from the trip is currently available to local enterprises and organizations to use for promotional activities.

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