Greek affiliate marketing company Linkwise recently held in Athens the first “Travel Insights” event for its network affiliates and presented the current trends in the tourism industry, providing data on Greece’s tourism performance in 2017.
“Tourism is a very promising sector with strong momentum,” the company said in an announcement. “The latest market and network data are impressive; the development opportunities that arise constituted the starting point for discussions, the exchange of views and ideas and the design of new activities by our affiliates, which aim at increasing their revenue.”
Greek tourism: Data and perspectives
Citing data from the Greek Tourism Confederation (SETE), Greek Travel Pages (GTP) Marketing and Sales Manager Charis Brousalian, underlined that inbound tourism to Greece has significantly increased, with airport arrivals rising by 8.1 percent in 2017. “Crete, Thessaloniki, Athens and the Ionian are the most popular destinations, based on the number of airport arrivals,” Brousalian underlined.
Moreover, he added that road arrivals constitute a significant percentage of inbound tourism. Central Macedonia draws a large percentage of inbound tourism (from FYROM, Bulgaria, Serbia), followed by the South Aegean (Germany, UK, Italy) and Attica (USA, UK, Cyprus).
According to the data, spending per visit is at 449 euros and per overnight stay at 67 euros, while the average time of stay is 6.7 days.
Tourism-related clicks on the rise
According to data presented by Linkwise managing director George Symeonidis and affiliate director Thalia Stefanakou, more than 2,600 Linkwise affiliate members are involved in tourism, while in 2016 and 2017 the network saw a rise in tourism-related clicks by 1 million compared to previous years.
Furthermore, Konstantinos Skliris, performance marketing director at iProspects spoke of the latest search trends in the tourism sector; Katerina Karagianni, business unit director of USXLab, presented an analysis on the stages of ticket booking; and Giorgos Bitios, representing taxidologio.gr, spoke of the travel web site’s development.
The “Travel Insights” was the fourth of a series of events, which included the “Fashion Insights” in 2014, the “Home & Tech Insights” in 2015 and the “Publishers Insights” in 2016.