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Lufthansa Unveils New Business Class Concept

German carrier Lufthansa this week unveiled the concept for its new Business Class, which will be available on regular routes for the first time in 2020, with the roll-out of the Boeing 777-9.

“The new, ultra-modern Lufthansa Business Class creates a new global benchmark. It offers our passengers a unique travel experience,” says Harry Hohmeister, Member of the Executive Board of Deutsche Lufthansa AG.

The new seat is the key element of the service and comfort level in the cabin, which have been improved even further. According to Lufthansa, the seat was developed with the goal of facilitating “the best and soundest sleep up above the clouds”.

Over 500 guests provided in-depth support during the development phases. According to the airline, privacy and an optimum of comfort for sleeping are two of the most important needs of passengers on international routes and both are handled perfectly with the new Business Class concept.

“Our focus is and has always been on the wishes of our customers and their specific needs, said Hohmeister, adding that the airline wants to provide them with the perfect travel experience.

“The new Business Class showcases the full innovative capacity of Lufthansa,” he added.

Compared to its predecessors, the Boeing 777-9 has a considerably wider cabin. In the new Business Class, the space is used to significantly increase the comfort level for passengers, as all passengers will have direct access to the aisle.

Moreover, passengers can choose to have an extended-length bed or a seat with twice as much desk space.

The new Business Class will also be setting standards from a technological point of view. Thanks to digital interfaces, all the functions of the seat as well as the in-flight entertainment system can be controlled using the passenger’s personal device.

There will already be some innovations in the existing Business Class in the upcoming year that is expected to significantly improve the comfort level for passengers. Mattresses that have been developed exclusively for Lufthansa will be provided on long intercontinental flights as of early 2018.

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