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South Aegean Region Crowned ‘Best Creative Destination’

The South Aegean Region was recently awarded as the “Best Creative Destination” at the Creative Tourism Awards 2017 for its digital communication campaign “Aegean Islands Like No Other”.

Organized by the Creative Tourism Network, the Creative Tourism Awards aim to reward companies, projects and destinations worldwide that foster the new generation of tourism, characterized by the active participation of tourists in artistic and creative activities.

The South Aegean Region’s digital communication strategy includes extensive social media activities as well as a central digital platform, through which islands belonging to the group can build and market their image and offerings.

The initiative invites Internet users to “Join the Campaign, Share the Sunshine” by posting photos, videos and experiences in the social media using hashtag #aegeanlikenoother.

“We are currently implementing a multifaceted scheme and activities under the ‘Aegean Islands Like No Other’ communication campaign, with the aim of making the South Aegean destinations known for the unique and diverse experiences they offer to visitors,” said Marietta Papavasileiou, vice governor of tourism for the Region of South Aegean. Initiated in January 2016, the campaign is running in collaboration with the Greek Tourism Confederation (SETE) and Marketing Greece.

According to an announcement, the international jury of the Creative Tourism Awards 2017 received 205 applications all accrediting a high level of creativity, authenticity and sustainability. Internationally recognized for its action in favor of a more innovative and sustainable tourism, the Creative Tourism Network works with a panel of prestigious experts in order to determine and guarantee the best tourism practices.

And the winners are:

Best Strategy for Creative Tourism Development – Patchwork Methodology (Brazil)
Best Creative Residency – New Hermopolis (Egypt)
Best Creative Travel Agency – TLVstyle (Israel)
Best Creative Destination (Ex-aequo) – Hull 2017 (UK) / Aegean Islands (Greece)
Best Creative Experiences – Local Moods (Greece)

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