Visiting hoteliers to the 100% Hotel Show should get ready for a unique experience this weekend.
The futuristic construction at the exhibition’s entrance, the 3D Workshop Stage, the cutting-edge Lounge, a unique Greek-style room and the impressive stands of the exhibitors, are expected to impress all, according to the exhibition’s organizer Demand Customize Marketing.
“Each year, emphasis is given on the design and aesthetics, parts constituting an essential competitive advantage of Greek Hotels.”
However, in its fifth year, the 100% Hotel Show is raising the bar higher by aiming to make a visit to the show a unique experience, one that will bring out the “Greek Design Creativity” on all levels.
‘Hotel U’ at 100% Hotel Show entrance
Hotel U, designed by the award-winning architectural office of Minas Kosmidis [Architecture in Concept], is an installation (conceptual pavilion) addressed to hoteliers who want to invest in urban accommodation of high aesthetics.
Curves and circles define the floor plan. Three circular areas or ellipsoid layout, determine the areas of interest of an impressive lobby of an urban hotel. The three parts in which the area is separated are the lounge, the recreation area and the bar. The vivid colors of fabrics and materials of the surfaces and furniture create a lively and “cozy” atmosphere.
The concept in general has a futuristic mood, while there are also a lot of references on the colorful and exciting world of space, aesthetically and vocabulary centered.
3D Lounge & Workshop Stage and Modern Design Lab Hub
The well-known architectural office of Potiropoulos + Partners has undertaken the design of some of the major areas of the exhibition.
The operative event idea behind the design of the Design Lab Hub, Lounge and the Workshop area, stems from the upcoming “boom” in Greek tourism industry, expressed through the strong deviation from the “orthonormality”. The basic synthetic tools are the unbalanced monochromic panels which convert to sloping walls, the exhibition surfaces, sitting areas, and partition panels, which at the same time define the area. The 3D processing of volumes and the strong asymmetry is in correlation with the black and white surfaces.
All of this while the combination of black and white, intensifies the dynamism of the composition. These three commonly designed areas, contribute to a conceptual correlation, contrasting a polygonal morphology in the orthonormal layout of the stands in the exhibition of the 100% Hotel Show.
Unique Room Model connected to Greek Nature
A winner in four categories of the show’s previous Hotel Design Awards, Greek architect Vana Pernari, has designed a room model, in a special section of the Design Lab Hub, which will bring the visitor closer to Greek nature.
The design of the room brings out the charm of the space and it is also enhanced with a nostalgic feeling of familiar materials and textures. It invites the visitor to experience balance and inner peace.
This central block is built in contact with the floor. It brings the visitor closer to earth, the importance of which is slightly forgotten today. This contact with earth — the exchange of energy of the human body with the energy of the ground — has a soothing, strengthening and therapeutic effect on the soul and body.
This intellectual trip of relaxation and revitalization, is important in order to remain in contact with the outside world, and the natural environment. The unclear limits of the room make this possible. The room can sleep and wake up along with its visitors, allowing the outside area to become a part of it. Materials such as forged cement, metal, wood and soft fabrics along with a modern version of the old mosaic floor and the patina of time visible in several parts, create an atmosphere of familiarity, and open a dialogue between space and time.
Stand Competition to instigate impressive constructions
After the success of last year’s event, the Stand Competition has returned to raise the standards in all levels.
The three prize categories (Small Stand up to 20m², Middle Stand from 21-50m², Large Stand over 51m²), will give all exhibitors the opportunity to participate actively, creating an overall enhanced exhibition experience.
According to the organizer, the requirements of the exhibition are becoming stricter and more objective. Ballot papers will be valid to vote in all three categories. The winners will be determined depending on the number of votes.
The 100% Hotel Show will run between November 17 and 20 at the Mediterranean Exhibition Center (MEC) in Athens.
The Greek Travel Pages (GTP) is a strategic communication sponsor of the 100% Hotel Show.