The tourism industry must act now to tackle “overtourism”, UNWTO Secretary General Taleb Rifai underlined while speaking at the World Travel Market (WTM) London 2017 on Tuesday.
“Growth is not the enemy, progress is not the enemy… Numbers are not the enemy,” Rifai said addressing the 11th UNWTO/WTM Ministers Summit, held during WTM London 2017.
Rifai mentioned that there have been many protests against “overtourism” in 2017, with slogans such as tourists go home and tourists are terrorists.
“This is a wake up call for us, reminding us of our responsibility,” he said, adding that a destination that is not good for its citizens and its community cannot and never be good for its visitors.
“We are not here to be servants to rich people. We are ladies and gentlemen, serving ladies and gentlemen.We cannot continue to build five-star hotels in three-star communities.”
Rifai underlined that the fact that tourism offers jobs is not enough for local communities. “We need to diversify visitors’ activities, reduce seasonality and raise awareness of less busy destinations,” he said.
Overcrowded destinations in the spotlight
During the UNWTO and WTM Ministers Summit, destinations such as Barcelona, Venice and Amsterdam were highlighted as having the worst overcrowding.
Gloria Guevara, President and Chief Executive of the World Travel & Tourism Council (WTTC), said it was important to highlight the benefits of tourism to local communities.
She said Barcelona, for example, used to have a high crime rate and unemployment before the development of tourism, and Miami is a great model to follow as it has developed effective policies to deal with cruise passengers.
Silversea Cruises’ Chairman, Manfredi Lefebvre d’Ovidio, defended his company’s role in Venice, saying cruise lines bring valuable tourists without the need to build new hotels – and they were more beneficial than day-trippers who arrived by car with their own sandwiches.
He pointed to the Galapagos Islands as the best destination for dealing with “overtourism”, as it has strict limits on cruise passengers.
Other solutions were highlighted, such as Greece developing tourism in the winter months; Costa Rica measuring social development in tourism destinations; and Mexico spreading the word about its “magic towns” to highlight lesser-known cultural sites.
Airbnb seen contributing to ‘overtourism’
Meanwhile, the Airbnb online platform is seen by many as contributing to the problem of “overtourism”.
“People spend money locally if they stay locally,” he told the summit.
“Policies need to be different in different places, as needs are all different.”
Moreover, hoteliers from Intercontinental Hotels Group and Carlson Rezidor Hotel Group said their responsible tourism policies can help counter negative perceptions – such as training locals in hospitality skills.
However, the hotel industry is deeply concerned about the lack of regulation with likes of Airbnb and called for a more level playing field.
The Greek Travel Pages (GTP) is an official media partner of WTM London 2017.