Mideast Sponsors SWOT’s 5th B2B Forum in Athens

Mideast Travel recently participated as a sponsor in the 5^th Business Travel Professionals Forum (BTPF) and presented its business and leisure travel services, as well as its online system “The Booking Expert”.

Organized by SWOT |Simple Way Of Tourism under the theme “The Full Day Project” at the Stavros Niarchos Foundation in Athens, the one-day event included more than 2,000 meetings, Mideast Travel said in an announcement.

More specifically, the forum included B2B meetings among 32 hotel companies with representatives of leading tourism agencies of the Greek and international market, currently organizing trips and corporate events. According to the announcement, 121 tourism agencies participated along with 102 companies and 30 Hosted Buyers.

“It is our pleasure to be sponsors of such a high-level event,” said Katerina Mousbeh, Mideast’s managing director. “Our aim is to promote Greek tourism and Greece as a year-round destination for business and leisure travel,” she added.

The BTPF also included seminars and keynote speeches on the importance of metasearch marketing; on the innovation and the power of real time bookings in the hotel industry.

In its fifth year, the annual Business Travel Professionals Forum aims at connecting the tourism industry’s leading professionals, thus further increase sales in the market.