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ITB Asia 2017 Kicks Off Milestone Event

Celebrating its 10th anniversary as Asia’s Leading Travel Trade Show, ITB Asia 2017 opened its doors on Wednesday at the Sands Expo and Convention Centre, Marina Bay Sands. The exhibition will run until Friday, October 27.

ITB Asia 2017 Logo“We are immensely proud to be celebrating a decade of ITB Asia,” said Katrina Leung, Executive Director of Messe Berlin (Singapore), the organizer of ITB Asia.

This year’s event, which is expected to attract over 11,000 delegates, will feature a strong line-up of exhibitors and speakers, as well as many firsts for the travel trade show.

“While ITB Asia has grown and changed significantly over the past ten years, our key objectives have not changed – to bring together leading buyers and exhibitors from around the world, and to meet and exceed the needs and expectations of our customers and delegates,” Leung said, adding that already, ITB Asia 2017 is expected to top the success of ITB Asia 2016.

The exhibition this year has 940 exhibitors in attendance and 951 buyers from the MICE, corporate and leisure sector.

ITB Asia BoothsAccording to Messe Berlin (Singapore), ahead of the milestone event, the exhibition space at ITB Asia 2017 had completely sold out in August after it garnered the highest number of exhibitor bookings, attributed to a tremendous surge in booth bookings from the global market. Overall, BRICS economies exceeded exhibitor booking growth rates with South Africa, Russia and Brazil leading the trend. While African and Russian markets make a strong showing at this year’s show, North Asia features prominently with a strong showing by Japan and South Korea.

Running parallel with the exhibition, the conference program will look to “The Future of Travel”.

The three-day conference presents an extensive program of presentations and discussions. A two day keynote line-up features IBM Asia Pacific and Google on the latest trends in Artificial Intelligence, Ctrip on its global strategy as well as a panel with leading online travel agents such as iJTB, Expedia, trivago, Tidesquare and Cleartrip.

Moreover, to reflect the strong support by MICE and corporate participants at the exhibition, ITB Asia will launch an inaugural MICE & Corporate Hub, with a MICE Pavilion and a Corporate Day on October 26 with partners who will deliver presentations and workshops on the corporate sector.

ITB Asia will also launch an innovation travel tech track hosted by Israeli startup InnoVel that will connect travel companies with cutting-edge startups.

For more information on ITB Asia 2017, press here.

ITB Asia 2018 is now available for stand booking and interested exhibitors may email

The Greek Travel Pages (GTP) is an official media partner of ITB Asia 2017.

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