Over 260 Greek food product companies participated in this year’s Anuga food fair held last week in Cologne, Germany, where the world’s finest delicacies went on show.
The Greek companies participated in the exhibition under the umbrella of Enterprise Greece with the aim to expand into new markets and boost their exports.
The event was attended by some 7,500 food and beverage ventures from 110 countries featuring the largest range of gourmet and delicatessen products on the market.
Under the motto “Invest in Taste”, companies, SMEs and cooperatives offering everything, from Greek olive oil and honey to herbs, cheese and raisins met with international buyers with the aim to forge alliances and strategic partnerships.
According to Enterprise Greece CEO Elias Athanasiou, the Anuga meetings paved the way for Greek products – to be branded under a new 35 million euro branding program – to enter markets outside the EU via the catering industry, specialty stores, restaurants and special menus.
The next Anuga fair will be held on October 5, 2019 in Cologne.