Greek hospitality startup blueground recently announced its expansion of operations in New York. blueground leases and upgrades high quality properties in the most sought after residential areas, and subsequently rents them out to business travelers for mid to long term duration.
After Athens, Istanbul and Dubai, the company chose to set up shop in New York as it is one of the world’s most important economic centers and hosts the headquarters of many large multinational organizations.
“Our business model has already been tested in three very different cities and that is giving us the confidence to expand to even larger and more competitive markets, like that of the USA”, said Thanos Geramanis, Partner & Country Manager Greece.
Since its founding in 2013, blueground has launched partnerships with property owners offering benefits that include stable monthly rental income, long-term leasing agreements and flexible contract terms.
According to blueground, to date the company has hosted thousands of business travelers from around the world, offering them a “homey hospitality experience.” The serviced apartment experience is now becoming available to business travelers in search of accommodation in the most popular neighborhoods of New York.
“Our first steps in New York are very encouraging. Our vision is to offer high quality accommodation that combines modern amenities and a home feeling experience to more and more business travelers around the world,” Alexandros Chatzieleftheriou, CEO and co-founder of blueground, said.
Since 2013, blueground has raised a total funding of USD 7.4 million from European, American and Middle East funds.