New Campaign Spreads the Word About Thomson-to-TUI Rebranding

A wide-scale campaign kicked off this week with a televised ad aiming to facilitate Thomson’s changeover to TUI, the group announced.

More than 600 Thomson outlets in the UK will be rebranded as TUI. A 20-second TV advertisement depicting a man diving into clear crystal blue water with the message: “Thomson is changing to TUI” debuted on ITV’s popular Saturday night program, the X Factor with similar ads being aired on long-haul flights, national TV, and online.

“We want to ensure our customers are ready to take this exciting journey with us so it’s really important that we communicate the transition clearly,” said Jeremy Ellis, marketing director at TUI UK and Ireland.

The far reaching communications project aims to establish the name TUI in the minds of the British public as 50-year-old Thomson transitions from the UK’s leading operator to a global player.

TUI Group, which has invested millions of euros in the rebrand, had initially announced in 2015 that the Thomson name would be dropped across the UK from its agencies, website and aircraft and switched to TUI.