The new destinations Greece is promoting and the authentic thematic experiences the country offers to international travelers were recently presented to over 200 marketing specialists and tourism professionals during the “Conventa Crossover” conference held in late August in Ljubljana, Slovenia.
Conventa Crossover is an “out of the box” international conference dedicated to the future of MICE and travel marketing. Attendees included meeting planners, meeting providers, congress destinations, representatives of tourism enterprises, journalists from European and international media and all professionals closely related to tourism and marketing industry.
Representing Greece, Secretary General for Tourism Policy and Development Yiorgos Tziallas presented Greece’s tourism policy aimed to establish the country as a 365 days a year tourism destination. During his speech, Tziallas referred to Greece’s comparative advantages that make the country one of the most popular global destinations for travel.
On the sidelines of the Conventa Crossover conference, Tzillas met with Slovenia’s General Secretary for Economy Development and Technology, Eva Podlogar, who is also responsible for tourism. They discussed the possibilities of developing partnerships and actions through European programs to promote tourism in the Mediterranean and Europe.
Organized by the agency Toleranca Marketing/Go.Mice and Conventa Trade show, the Conventa Crossover conference’s theme was “urban marketing jungle” and included and informal atmosphere and a creative setting. The program tackled themes like content marketing, importance of customer experience, social and digital marketing, direct marketing, first-aid marketing, and stories of success. Over 30 speakers gave presentations on the latest developments and trends in tourism marketing.