Aiming to attract art lovers, the Aria Hotels, a family-owned boutique hotel and villas company, recently inaugurated its own art space under the name “Aria Concept Store” in the heart of the city of Chania, on the island of Crete.
Focusing on Crete’s special features, the Aria Concept Store is currently collaborating with the Benaki Art Shop, while in 2018 it will launch partner with the nuts sale company Carpo and the Al Hammam Thermal Baths in Chania. “The Aria Concept Stores continues the human-centered vision of Aria Hotels for sustainable development with respect to culture,” the company said in an announcement.
“The Old City of Chania is the ideal place to promote the best elements of Greece: Its aesthetics, the tradition and the powerful feeling of the quality of life,” said art historian and curator of the Aria Concept Store Maria Migadi. “ We are excited that we’ve managed to create a ‘thread’ (referring to Ariadne’s thread), which connects contemporary artists in Greece and abroad… Like Ariadne we hope we will be able to use this thread in the best possible way,” she added.
The Aria Concept Store is part of the “Aria Art Buzz” initiative, a collaboration of Aria Hotels and the Martix Fine Art Advisory Business, which is based on three principles: love and respect for the environment; appreciation of culture; interest in exploring the role of individuals within contemporary society.