Messe Berlin (Singapore),the organizers of ITB Asia, has signed a memorandum of cooperation with the Korea Tourism Organization of Singapore (KTO).
The partnership will aim to attract more Leisure, MICE and Corporate buyers to the milestone ITB Asia event to be held in October and promote Korea as a world-class destination in Asia.
“Korea’s first-class transport infrastructure, world-class readiness, as well as the popularity of Korean pop culture and fashion have boosted the country’s appeal as one of the leading destinations for today’s business and leisure travellers,” said Katrina Leung, Executive Director of Messe Berlin (Singapore).
According to the latest edition of the International Meetings Statistics Report released by the Union of International Associations (UIA), Korea now ranks in the first spot for global congresses. This result is a reflection of the strong growth by established Korean meeting cities such as Seoul, as well as rising destinations such as Busan, Jeju, and Incheon, contributing to the country’s increasingly diverse business events portfolio.
“Looking at the global business trends, growth in corporate travel and MICE, it is clear that Asia will be the most strategic market for us in the next decade,” said Mr Yoon Seung Hwan, Director, Korea Tourism Organisation, adding that the partnership with ITB Asia will expand Korea’s presence and strengthen its proposition to the Asian and Southeast Asian market.
KTO along with Seoul Tourism Organisation, Jeju Convention and Visitors Bureau and HanaTour Services Inc will have their respective booths at ITB Asia 2017 to provide delegates the latest information on Korea’s attractions, convention and activities.
This will follow the success of ITB Asia in 2016, where almost 900 buyers attended the show, leading to a 1:1 ratio between exhibitors and buyers whilst over 50 percent of buyers signed deals with exhibitors after the event. Forty-three percent of attending buyers had purchasing power of USD 500K – USD 1m whilst 85.7 percent of attending buyers were direct decision makers.
ITB Asia 2017 will take place at the Sands Expo and Convention Centre, Marina Bay Sands, during October 25 – 27.
For more information on ITB Asia 2017, press here.
The Greek Travel Pages (GTP) is an official media partner of ITB Asia 2017.