Air France Introduces New Airline ‘Joon’ to Attract ‘Millennials’

Air France on Thursday introduced its new airline, Joon, which is expected to start operating medium-haul flights from Paris-Charles de Gaulle this autumn. Long-haul flights are expected to follow in summer 2018.

According to an announcement, the new airline is especially aimed at the so called “millennials” – the  young working clientele of 18 to 35 years old, “whose lives revolve around digital technology”. Joon is a reduced-fare brand that has been entirely designed to meet their requirements and aspirations, with an authentic and connected offering that stands out in the world of air transport.

“This generation has inspired us a lot: epicurean and connected, they are opportunistic in a positive sense of the word as they know how to enjoy every moment and are in search of quality experiences that they want to share with others,” said Caroline Fontaine, brand vice president of Air France.

Joon does not intend to become a low-cost airline, as it will offer original products and services that reflect those of Air France, the announcement said . Its visual identity is based on the electric blue color, which is symbolizing the airline’s dynamic attitude, as well as the sky, space and travel. The uniform of Joon’s flight attendants is inspired by the new fashion codes.

“Joon is another step in the deployment of the ‘Trust Together’ strategic project,” said Air France CEO Franck Terner. “Its creation will improve the profitability of the Air France Group, enabling it to reduce its costs and ensure the sustainability of its business model,” he added.

The new airline will be managed by Jean-Michel Mathieu, CEO of Joon. As such, he will join the Air France Executive Committee.

More information on Joon and its destinations to come in September.