ITB Asia, “Asia’s Leading Travel Trade Show”, has seen successful buyer program partnerships for 2017 following the increased involvement of exhibitors this year, with 90 percent of recommended buyers targeted to attend the event, organizer Messe Berlin (Singapore) said recently. ITB Asia 2017 will take place at the Sands Expo and Convention Centre, Marina Bay Sands, during October 25 – 27.
“As the leader in the travel space, it’s essential that ITB Asia is always looking to keep one step ahead of the evolving needs of this sector,” said Katrina Leung, Executive Director of Messe Berlin.
This year there has been an increase in the number of hotel groups participating in ITB Asia’s buyer’s program, including Carlson Rezidor Hotel Group, Best Western Hotel Group, Meliá Hotels International, Resorts World Sentosa, WorldHotels and Pan Pacific Hotels Group.
The event has also seen closer collaboration with key associations, including Malaysian Association for Tour & Travel Agents, Hong Kong Association of Travel Agents, Outbound Tour Operators Association of India and National Association of Independent Travel Agents, helping to bring a fresh pool of buyers to the event.
“We want to continue this momentum by working with our partners to bring a fresh pool of influential buyers from across the region,” said Leung. “Working closely with our exhibitors this year, has allowed us to increase the number of buyer program partnerships and deep dive into each local market to identify key areas of growth and demand.”
According to Messe Berlin, following the overall success of ITB Asia in 2016, 895 buyers attended the show, leading to a 1:1 ratio between exhibitors and buyers whilst over 50 percent of buyers signed deals with exhibitor’s post event. Forty-three percent of attending buyers had purchasing power of USD 500K – USD 1m whilst 85.7 percent of attending buyers were direct decision makers.
This year’s trade show will feature hundreds of exhibiting companies from the Asia-Pacific region, Europe, the Americas, Africa and the Middle East, covering not only the leisure market, but also corporate and MICE travel. Exhibitors from every sector of the industry, including destinations, airlines and airports, hotels and resorts, theme parks and attractions, inbound tour operators, inbound DMCs, cruise lines, spas, venues, other meeting facilities and travel technology companies are all expected to attend.
ITB Asia 2017 is supported by the Singapore Exhibition & Convention Bureau.
The Greek Travel Pages (GTP) is a media sponsor of ITB Asia 2017.