Flora Paraskevopoulou has been appointed Public Relations & Communication Director at sales & reservation management company Axia Hospitality and hotel-only digital marketing agency Nelios. The new collaboration includes the creation and implementation of personalized communication and promotional actions for each of the two cooperating companies, as well as for their common product, the Hands Free Hotelier service.
“With the creation of the new PR and Communication department, Axia Hospitality stands to highlight its overall philosophy regarding the sales strategy of its hotel partners,” said Axia Hospitality Founder & CEO Yannis Kyritsis. “In Axia Hospitality we believe that the increase in demand and therefore the selling price of a hotel room is directly proportional to the recognition gained through its international promotion.”
Having worked in journalism for more than 15 years in well-known magazines, Flora has specialized in the marketing and communication of tourism industry products and of hotels in particular. For the past eight years and until recently, she was the head of the PR and Communication department of Greek hotel management company HotelBrain. Responsible for a number of new hospitality products and an initiator, organizer and coordinator of innovative tourism promotion initiatives at the company, Flora was awarded last April with the Golden Tourism Award for one of the strongest digital communication and promotion actions ever carried out in Greece.
“Flora’s addition to Nelios, a company with many years of experience in the field of digital media, social media and the dynamically emerging ‘hashtag generation’ (bloggers, social media influencers), further comes to enhance our company’s recognition as pioneers of hotel digital marketing,” said Dimitris Serifis, CEO and Co Founder of Nelios.