Hotel management company HotelBrain has joined forces with Italian fashion brand Calzedonia for the #GirlsGanginMykonos fashion project to take place on the Cycladic island of Mykonos on June 6-8.
Nine HotelBrain partner hotels will be hosting 13 bloggers from Russia, the US, the UK, and Hong Kong, who will be participating in Calzedonia’s international digital video/photography campaign titled #GirlGang.
Through #GirlsGanginMykonos, the sights of Mykonos and its famed hospitality will travel the world with Calzedonia’s Instagram account posting straight from Mykonos aiming to reach more than 10 million followers.
HotelBrain was awarded at this year’s tourism awards for last year’s #IntimissimiLovesSantorini project which was touted as “the most powerful digital communication and destination/hotel promotion ever in Greece”, achieving some 30 million views in 48 hours.
HotelBrain partner hotels – Absolut, Archipelagos, Casa del Mar, Delight Boutique hotel, Dreambox Mykonos Suites, Kirini My Mykonos Retreat, My Mykonos Hotel, Mykonos No5, and Mykonos Princess – will be hosting the fashion bloggers covering the #GirlsGanginMykonos during their stay.