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Italian Media Make a Case for Athens City Break

Leading Italian newspapers and magazines brand Greek capital an exciting “new” cultural destination

Athens has caught the attention of influential Italian media with four extensive feature articles revealing the capital as a “new” city break destination worth rediscovering.

The articles in fashion and lifestyle magazine Vogue Italia, men’s lifestyle magazine Icon Panorama, women’s lifestyle magazine Donna Moderna and lifestyle magazine Living (a supplement of daily newspaper Corriere della Sera) showcase modern Athens through new trends in gastronomy, hotels and bars, trendy neighbourhoods, and culture and design and are the result of media visits arranged by Marketing Greece to promote the city to Italian travellers.

“Athens is the beautiful art teacher, a classy and cheeky lover, aware of their unique charm, who conquers us within seconds,” the online edition of Vogue Italia told its readers in a style-conscious travel guide, accompanied by 25 images showing the “uniquely fascinating” capital and highlighting key ancient sites, neighbourhoods, Greek design and cool bars and restaurants showcasing neo-Hellenic cuisine.

Photo: Nikos Karanikolas

Stavros Niarchos Foundation Cultural Center (SNFCC) in Athens

Meanwhile, Italian men’s lifestyle magazine Icon Panorama published an online travel destination feature on the revival of Athens, throwing the spotlight on its new cultural attractions, particularly new museums and cultural centres.

“As soon as you arrive in Athens, you feel the vibrant, joyful, contagious energy of a city that is in the throes of a period of great cultural and artistic resurgence,” the story reads.

Popular Italian women’s lifestyle magazine Donna Moderna published a travel destination feature detailing the multiple reasons to consider Athens for a city break, including the capital’s wine bar scene and its newly-opened cultural attractions.

“Pedestrianised Eolou Street … is the place where, in the space of a few square metres, you can figure out the character of this city: young men playing guitar, buzzing cafes and wine bars invite you take a seat,” the writer notes.

And design and lifestyle magazine Living produced a nine-page print and online feature on Athens’ thriving arts and culture scene, contemporary architectural design and dining and bar scene.

Further stories are due to be published this year in Corriere della Sera and travel magazine Touring Club Italiano.

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