New Amadeus Partnerships Simplify Bus Booking

Bus booking made as simple as flight booking

Amadeus, a leading provider of advanced technology solutions for the global travel industry, recently announced new partnerships that aim to make the bus a promising travel alternative.

The travel technology provider has launched partnerships with Distribusion, a global distributor for airport transfer and intercity bus rides and Betterez, a developer of cloud-based ticket management and reservation software for passenger transportation companies.

Distribusion brings over 300 airport bus transfer & intercity bus operators in 2,500 destinations to Amadeus’ travel seller network. A single gateway to all this content means travel sellers can easily broaden their offer, attract new types of customers and drive revenues, all while forgetting about costly one-to-one setup and commercial relationships. Initially, Amadeus travel sellers in central, eastern and southern Europe will be able to access Distribusion bus content with more across the world expected to join soon.

Amadeus continues its bet on the bus market with its cooperation with Betterez, which brings an innovative, end-to-end sales, operation and back-office platform for bus operators. The platform allows them to better sell, manage and promote their offer both in their direct channels, but also in new ones, including Amadeus’ travel seller network.

“Bus operators now have a complete package to unlock growth and make a significant footprint in the global travel industry… Our two partnerships with Betterez and Distribution could not come at a better moment, when new entrants and market dynamics are pushing towards improving the overall offer and experience,” said Antoine de Kerviler, Head of Rail & Ground Travel at Amadeus.

“Imagine booking a convenient airport bus transfer on top of your flight and a weekend getaway by rail – all on the same itinerary through your travel retailer – this is door-to-door travel at its best,” he added.