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Emirates’ Branded Fares Available Through the Amadeus Distribution Channel

Emirates’ Saver, Flex and Flex Plus branded fares for both its Economy and Business cabins are now available in the Amadeus distribution channel.

By making these fares available to Amadeus-connected travel agents, Emirates increases branding, differentiation and upsell opportunities of its travel offers by clearly showcasing the full value of each bundled fare. Whether through the cryptic or graphic interfaces, Amadeus subscribers can now better serve their customers by proposing the fares that best match traveller needs.

Fifty-two airlines have signed-up to Amadeus Airline Fare Families, with 36 carriers fully implemented in the world’s largest and most diverse travel community.

“With a 70 percent increase in year on year bookings that include a merchandising component, Amadeus’ results-driven and industry-leading merchandising technology continues to deliver real results for airlines, travel agents and travellers,” Amadeus said in an announcement.

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