While the global cruise industry’s outlook remains strong in 2017, local geopolitical tensions have impacted the East Med’s performance as a sea tourism region.
Industry stakeholders will come together at the upcoming 4th Posidonia Sea Tourism Forum in Athens in an effort to reinvent Cruising in the East Mediterranean, so that the region can benefit from the present boom of the cruise industry. The forum will take place on May 23-24 at Megaron Athens International Conference Centre in Athens.
According to Posidonia Exhibitions, the organisers of the two-day event, current demand for East Med cruises is in stark contrast to the positive Cruise Lines International Association’s (CLIA) projections that estimate 25.3 million cruisers in 2017, a 4.5 percent increase over the previous year.
At the same time global capacity is expected to increase with the addition of 26 new ocean, river and specialty vessels. Long-term estimates indicate the industry will add a further 97 new ships in less than ten years with an investment of nearly US$53 billion.
Posidonia Exhibitions believes that the carefully selected issues to be addressed during the conference could lead to solutions that would facilitate the region’s recovery to the benefit of both cruise operators and local economies.
Expert speakers and the region’s stakeholders will address the challenges and debate possible strategies and solutions.
Focusing precisely on such solutions is the Berth Allocation Workshop that will deal with this important requirement high on CLIA’s agenda. This is a must-attend workshop for port operators, as they will be able to learn how to design an optimal system that will suit their specific realities, thus improving their efficiency, profitability and demand for their port.
Workshop and seminar programme
The Posidonia Sea Tourism Forum will be an enlarged event this year, thanks to its enhanced workshop and seminar programme.
As cruise sales are a rising segment of the business and offer high commission rates, a special workshop on how to generate new business is designed to draw the attention of travel agents. CLIA Europe will be involved in this project, as it will also participate at the Posidonia Forum to present its CLIA membership programme aiming to boost its membership in Greece. CLIA membership can offer many benefits to travel agents, as well as to suppliers and service providers.
The projected renaissance of Greece’s sea tourism has also reignited the interest of the young generation in yachting, cruising and passenger shipping. The YES to Sea Tourism Forum will address the opportunities available in these sectors and the skills needed to be successful in them. This will be achieved through an open dialogue between the forum delegates and the industry executives who will be on the panel.
Press here to see the workshop and seminar programme.
A main feature of the Posidonia Sea Tourism Forum will again be the enlarged exhibition space. The exhibition will provide the ideal marketing platform for ports & destinations, hotels & resorts, airports, tourist service providers, technical support companies, sector publishers, new technologies, yacht managers & brokers, yacht interiors specialists and marinas to promote their business proposition and identify potential partners.
The Greek Travel Pages (GTP) is a media sponsor of the Posidonia Sea Tourism Forum 2017.