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ITB Berlin Convention 2017 to Focus on Geopolitical Crises, Artificial Intelligence, Travel Safety

ITB Berlin 2016 - ITB Workshops

4 days, 200 sessions, 400 speakers

All the latest topics ranging from geopolitical crises and disasters to artificial intelligence will be analyzed and discussed at the ITB Berlin Convention, the world’s largest tourism convention, which will run in parallel with the ITB Berlin 2017 trade show that will take place March 8 to 12 at Messe Berlin.

At the convention, one of the key up-to-the-minute topics will be “Disruptive Travel: The End of the World as We Know It”. Leading international experts will show how tourism professionals are successfully taking on controversial issues and current challenges such as geopolitical crises, travel safety risks and the use of artificial intelligence.

On March 8 the ITB Future Day will kick off events together with this year’s Convention & Culture Partner Slovenia. The programme includes lectures on a new age defined by a lack of order and tourism in times of global political uncertainty. An exclusive global market survey conducted by Travelzoo and commissioned by ITB Berlin will provide information on how crises and disasters influence tourists.

Artificial intelligence

ITB Berlin 2016 - ITB Marketing and Distribution Day - Prof. Dr. Roland Conrady, Wissenschaftlicher Leiter des ITB Berlin Kongresses, Hochschule Worms; Roboter Chihira Kanae, Toshiba Corporation; „Die Zukunft des Touristikproduktes - Humanoide Roboter in Destination und Hotellerie!?" ITB Berlin 2016 - ITB Marketing and Distribution Day - Prof. Dr. Roland Conrady, Scientific Director of the ITB Berlin Convention, University of Applied Sciences Worms; Roboter Chihira Kanae, Toshiba Corporation; „The Future Of The Tourism Product - Humanoid Robots In Destinations And Hotels!?"Last year’s key topic on the service provided by humanoid robots will be continued in 2017 with a focus on artificial intelligence. At the ITB Future Day the following topics will be discussed: what is the status quo and what prospects can artificial intelligence offer for business, society and humankind?

On March 9 the ITB Hospitality Day will also have information on artificial intelligence in the service sector and on March 10, the ITB Marketing and Distribution Day will look at how artificial intelligence can be usefully employed in tourism.

A panel discussion under the heading of “The Next Big Thing: Artificial Intelligence – Disrupting Travel Choices and Bookings?” will highlight the impact of artificial intelligence on business processes and report on experiences with chatbots, virtual assistants and big data analysis etc.

Travel safety

During the convention on March 9, four panel discussions will examine the highly topical issue of “Safety & Security”.

At a keynote session under the heading of “The Status Quo and the Future of Security Policy and Technology” experts will provide information on regions where risk levels are especially high, on suitable strategic and technical measures for improving safety and security, and offer advice for destinations on how to increase safety for travellers. Afterwards, a panel discussion under the heading of “The New Order of Tourism Destinations” will confront the pressing issue of changing travel patterns and what solutions can be found in order to stabilise tourism demand.

On March 10, the convention will address controversial topics, for example “Overtourism at Destinations”. Pioneers in this field from affected tourism regions will reveal their successful strategies and present examples of best practices ranging from hi-tech solutions to limiting tourism numbers.


The ITB CSR Day on March 10 will examine important aspects of sustainable tourism. The sessions will discuss “Cimate – Customers – Communication: How Can Sustainable Travel be Marketed Sucessfully?” and “Sustainable Tourism Destinations – The Status Quo and Lessons Learned”, topics that form part of a practical handbook introduced by the German Tourism Association (DTV) with the support of the Federal Ministry of the Environment (BMUB) and the Federal Nature Conservation Bureau (BfN).

The ITB Berlin Convention will be held from Wednesday, 8 to Saturday, 11 March and admission is free of charge for trade visitors.

Numerous sessions at the ITB Berlin Convention will be streamed live on the Internet.

Full details of the programme of events at the ITB Convention can be found here.

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