South European destinations were the focus of this year’s MCE South Europe held in Rome last week where MICE solution providers had the chance to represent their destinations and build business relationships with leading event planners.
Organised by Europe Congress and held at the Sheraton Roma Hotel & Congress Center, the 2nd annual MCE South Europe event kicked off with a warm welcome and a networking dinner at the Apicio by Eataly restaurant at Starhotels Metropole.
Participants, meanwhile, had the chance to establish bonds and a solid network of contacts with leading MICE providers from Turkey, Greece, Croatia, Italy, France, Spain, Portugal and other destinations. Top event planners at the event this year included American Express, General Electric, BCD Global Travel, Cisco Systems and Meeting Select. And as promised the keynote session with Jonathan Bradshaw from the Meetology Lab offered insight into interpersonal communication.
“Our job is about bringing MICE providers in touch with a continuous stream of new high business potential, by bringing carefully selected event planners at our events. By focusing on a region from which originate providers and through offering a diverse event program we can reach business synergy during the event,” said Alain Pallas, managing director of Europe Congress, organizer of MCE South Europe.
The Greek Travel Pages (GTP) was a media sponsor of MCE South Europe 2016.