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KLM Materials Hit MOAM 2016 Catwalk


Used KLM materials were on display at the MOAM (Mode Amsterdam) Catwalk Fashion Show 2016 held in October. Young designers presented their collections of unique, handmade designs in Hotel Krasnapolsky.

klm_moam_1The themes of the fashion show were innovation, sustainability, craftsmanship and cooperation. The collection was created using recycled KLM materials, such as rubber tyres, seatbelts and upholstery.

The MOAM designers selected materials during a visit to KLM’s Scrap Plaza, a site in the KLM hangars where used aircraft materials are collected.

“This has resulted in another superb collection, which puts our sustainability message across in a very appealing way”, Inka Pieter, director of CSR & Environmental Strategy at KLM.

KLM began cooperating with MOAM in 2015. The first time a collection using KLM materials was presented was at a catwalk show in Amsterdam’s Rijksmuseum in July last year.

klm_moam_2“KLM aims to ensure that no resources and material are wasted and that 100% of the remaining waste will be reused or recycled”, Pieter added.

Martijn Nekoui, CEO en founder of MOAM, said that the partnership with KLM has taught them a great deal. “It’s really special that KLM is willing to donate its used materials to a new generation of young MOAM designers.”

MOAM is a collective of young, talented designers who have graduated from different fashion schools. The event gives them the opportunity to work with leading Dutch fashion designers such as Mart Visser and Jan Taminiau. For MOAM 2016, the designers spent six months creating a single collection together.

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