In order to enhance security and passenger protection during air transport operations, Turkish Airlines has launched a new inflight safety video, featuring filmmaker and social media phenomenon Zach King.
“With safety being the number one priority at all levels of our airline, creating concise and engaging safety communications has become extremely important”, said M. İlker Aycı, Chairman of the Board and the Executive Committee of Turkish Airlines.
According to Turkish Airlines, with the significant growth in the number of first time or irregular travellers over the recent years, the airline chose to leverage illusions to improve the safety level on-board. The main purpose of the video is to keep passengers’ attention high during the explanation of important safety procedures using the power of magic.
“Here at Turkish Airlines we constantly strive to find the most effective and innovative ways to deliver excellent service and overachiever passenger expectations ensuring the highest level of security during all of our operations”, M. İlker Aycı said.
“Magic is one of the oldest and most globally-relevant art forms, studied by psychologists and neuroscientists alike for its ability to involve and indeed engross an audience”, said Dr Gustav Kuhn, a cognitive psychologist and expert in the science of magic at London University’s Goldsmith’s college.
“It’s exciting to see an airline tap into this reality, taking the modern inflight safety video in a whole new direction”, Dr Kuhn added.