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Innovation, Solutions, Know-how @ 100% Hotel Show in Greece


This year’s hotel market fair 100% Hotel Show, to kick off on November 25-28 at the MEC Peania, on the outskirts of Athens, is all about innovation, solutions and know-how.

The 4th 100% Hotel Show is growing in numbers marking a 30 percent increase in entries and expressed satisfaction, and it’s no wonder as professionals active in the hospitality business gain precious insight into the latest practices, fads and trends as well as knowledge of the most recent renovation requirements and quality standards.

100_Hotel_Show_1This year’s four-day event aims to focus more on small- and medium-sized enterprises seeking to upgrade with limited resources and tools. And that’s exactly what the 100% Hotel Show 2016 will offer: solutions, whether  in terms of equipment, operational improvements and higher quality services, or in terms of marketing, sales and promotion.

Workshops this year will cover ways to increase reservations with practical advice from companies like Google, Web Hotelier, Nelios and Destsetters. Meanwhile, speakers specializing in Boutique Hotels will offer insight and ideas on how to expand in size and audience.

Participants will also have a chance to meet with tourism sector professionals. And parallel events include the 100% Hotel Design Awards, the Booth Contest and the VIP Opening Party — all ideal opportunities for networking.

The Greek Travel Pages (GTP) is a main media sponsor of the event and will be operating out of its own stand in the Networking Area of the exhibition, opening doors of communication for participants to meet with Greece’s leading travel agencies and hoteliers at the GTP Island.

The fair structure of 100% Hotel Show 2016

The visitor of 100% Hotel Show has the opportunity to “navigate” through the process of creating and developing a hotel product, since the whole structure of the fair is built according to 5 major steps, from conceiving the idea to positioning the final product to the global market. This was one of the main innovations of the exhibition. Each “step” has a distinctive color, marking the business sector of each exhibitor. At the same time, the whole structure of the fair creates an “easy-to-navigate” map, helping the visitors find their way more easily and effectively.


The 100% Hotel Show 2016 is organized by DEMAND Customize Marketing.

For more information and details about the 100% Hotel Show, including exhibitors, parallel events and options for business travellers, press here.

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