During October 2-3, over 95 buyers — tour operators, travel agents, conference and corporate meetings organizers — from 25 countries in Europe, Asia and America, will hold business meetings in Athens with 160 Greek tourism professionals and suppliers.
The B2B meetings, to take place at the luxury Hotel Grande Bretagne, are part of the fourth edition of the Travel Trade Athens (TTA), the signature annual trade event for the Greek capital hosting selected international buyers focused on Athens and Greece.
According to the organizers, some 2,000 B2B meetings are expected to be held at this year’s event. The interest of international buyers to participate in the 4th TTA has increased by 20 percent compared to last year.
TTA 2016 aims at cultivating cooperation amongst international tourism services buyers and local tourism industry suppliers, facilitating in the forging of strong agreements and long-term relationships that help establish Athens as an all-year round destination.
At this year’s event, particular emphasis will be given to the Meeting, Incentive, Conference & Events (MICE) sector.
Moreover, during TTA, buyers will have a chance to get hands-on experience of the Greek capital and learn of the competitive advantages of metropolitan Athens as a tourist destination through a series of fam trips and guided tours.
The program of the event can be found here.
TTA 2016 is organized by the Athens Development and Destination Management Agency (ADDMA) via the Athens Convention & Visitors Bureau (ACVB) in cooperation with the European Tour Operators Association (ETOA). Supporting this year’s organization is the Athens-based agency, Choose Ad.
The event will be held under the auspices of the Greek Ministry of Economy, Development and Tourism and endorsed by the United Nations World Tourism Organization (UNWTO), the Hellenic Chamber of Hotels, the Greek Tourism Confederation (SETE), the Hellenic Hoteliers Federation, the Hellenic Association of Travel & Tourist Agencies (HATTA), the Federation of Hellenic Associations of Tourist & Travel Agencies (fedHATTA), the General Panhellenic Federation of Tourism Enterprises (GEPOET), and the Athens – Attica & Argosaronic Hotel Association.
The Greek Travel Pages (GTP) is a media sponsor of the event.