Amadeus, a leading provider of advanced technology solutions for the global travel industry, on Monday announced the renewal of a long-term partnership with low-cost carrier easyJet. The partnership gives Amadeus subscribers continued access to easyJet’s range of fares.
According to an announcement, the partnership will support the airline’s evolving growth strategy, which includes a focus on business travel, and ensures that corporate travellers in particular can easily access and book the airline’s range of business friendly products such as Inclusive and Flexi Fares.
“easyJet has benefited from our unparalleled network of corporations, travel management companies, travel agents and market reach, helping the airline grow in the business travel space”, Decius Valmorbida, Vice President, Distribution Marketing at Amadeus, said.
“Together, we have fostered new adoption initiatives and innovative technology unique to the industry”, Valmorbida added.
easyJet and Amadeus originally began working together in 2007. In subsequent years, easyJet became the pilot carrier for Amadeus’ innovative light ticketing functionality, which allows travel agencies to book easyJet like any other carrier whilst the airline uses XML-technology to connect to Amadeus.
Through the continued use of this technology, easyJet will sell its range of products and seats.
Amadeus has also been instrumental in supporting easyJet’s growth of GDS-based bookings on Amadeus year-over-year.
“easyJet was one of the first airlines in the low-cost sector to make its inventory available to travel agents in the indirect channel”, Anthony Drury, Head of Business for easyJet, said.
“It remains of paramount importance to continue our relationship with Amadeus whilst leveraging the power of light ticketing and utilising key products like inclusive fares and corporate negotiated fares.
According to Drury, around 20 percent of easyJet passengers travel for business and the airline is continuing its strategy to increase its appeal to the business travel sector.
Amadeus partners with more than 90 low-cost and hybrid carriers today, making 80 percent of total global LCC and hybrid seats available in Amadeus. Low-cost and hybrid carrier bookings in the Amadeus system increased 17 percent year-on-year in the first half of 2016.