Etihad Airways, the official airline of New York Fashion Week, has extended its commitment to the global fashion industry by collaborating with iconic luxury brand Jimmy Choo. The airline is celebrating the world-renowned designer’s 20th Anniversary with events at John F. Kennedy (JFK) International Airport and in New York City.
As part of the celebration, Etihad Airways served as a supporting partner of Jimmy Choo’s VIP event hosted by the international models featured in the 20th Anniversary campaign including Amber Valletta, Milla Jovovich, Sasha Pivovarova, Lexi Boling, Taylor Hill, Jasmine Tookes and Xiao Wen Ju. Highlights of the event included the unveiling of the brand’s 20th Anniversary campaign video featuring the models and a live musical performance by Mary J. Blige.
On the fashion runway, Etihad Airways is hosting a VIP lounge with WME | IMG and Jimmy Choo at Skylight at Moynihan Station, one of the main venues for the shows throughout New York Fashion Week, from September 8 through 15.
The lounge features a retrospective of the 20 most iconic Jimmy Choo shoes from the past 20 years, as curated by the brand’s Creative Director, Sandra Choi, and imagery from the Anniversary campaign, shot by Craig McDean.
Along with the airline’s world-class cabin crew, the lounge will act as a hub for Etihad Airway’s signature hospitality and will feature imagery from the airline’s uniform campaign shot by Norman Jean Roy.
On the airport runway at JFK International Airport, Amber Valletta unveiled an Etihad Airways A380 livery with the “NYFW: The Shows” branded logo on the aircraft’s engines and door, along with prints by Jimmy Choo, which are prominently displayed on board in “The Lobby” of the aircraft, located on the upper deck between the First Apartments and Business Studios.
The Jimmy Choo 20th Anniversary celebration will continue with Etihad Airways during London Fashion Week and in Abu Dhabi later this year.
New York Fashion Week is the second major partnership for Etihad Airways in New York following its principle partnership with the New York City Football Club.
The airline began flying between New York and Abu Dhabi in October 2006 and currently offers twice-daily service between the two cities on an Airbus A380 and Boeing 777-300ER aircraft but will transition to operating an all A380 service in June 2017.