Euromonitor International and World Travel Market (WTM) London collaborated for the 11th year to predict future trends shaping the travel industry in the annual WTM Global Trends Report.
The new travel trends predicted by the WTM Global Trends Report 2016 will be revealed at Euromonitor’s press conference or conference session at WTM London 2016 in November.
“The WTM Global Trends Report, in association with Euromonitor International has been successfully predicting trends in the travel and tourism industry for more than decade”, World Travel Market London, Senior Director, Simon Press, said.
“Everybody in the travel industry will be awaiting the release of this year’s report at WTM London 2016 to discover the industry trends of the future.”
Euromonitor’s press conference will take place on Tuesday, November 8, at 10:30 am – 11:30 am at WTM London International Press Centre at the Excel Centre. The conference session will also take place on November 8, at 15.00 pm – 15.50 pm at the WTM Inspire Theatre at the Excel Centre.
“In the past year, the travel industry has faced turbulent times, but travellers have proved extremely resilient”, Wouter Geerts, Travel Analyst at Euromonitor, said.
“Responding to external shocks and changing consumer behaviours is challenging, but the upcoming WTM Global Trends Report shows how travel brands and destinations are grasping the opportunities thrown up by a constantly changing landscape.”
Those who pre-register can receive the 2016 WTM Global Trends Report, in association with Euromonitor International, here.
Hipster Holidays and China’s Uberisation: TWO travel predictions that came true
In 2015, two of the most popular trends from the WTM Global Trends Report were “Hipster Holidays” and the “Uberisation of China”.
Hipster Holidays: The 2015 WTM Global Trends Report revealed that visitors are looking beyond the mainstream, exploring alternative districts popular with local hipsters. Airbnb and its peers have played a central role in opening up these areas to tourists, as many lack hotels, with private rentals often being the only option for staying locally.
The Uberisation of China: The 2015 WTM Global Trends Report predicted the sharing economy taking off in China with home-grown ride-sharing companies. In August 2016, Uber announced its intention to sell its Chinese operations to rival Didi Chuxing, ending a battle which cost both companies billions of dollars in subsidies for passengers and drivers in their fight for market share in China.
The 2015 WTM Global Trends Report can be downloaded here.
WTM London 2016 will be revamped as a three-day event from Monday 7 – Wednesday 9 November, with opening hours extended from 10am – 7pm for all three days.
The Greek Travel Pages (GTP) is an official media partner of WTM London 2016.