ThinkDigital Becomes TripAdvisor’s Exclusive Display Advertising Partner in Greece, Romania, Hungary and Bulgaria
ThinkDigital is a leading digital media network in CEE & SE Europe, with presence in Greece, Bulgaria, Hungary, Cyprus, Albania and Romania, connecting brands to consumers across the globe.
“This new win-win partnership will allow us to better represent the interests of our clients and media agencies”, said Odysseas Ntotsikas, TDG CEO and Founder, on the newly-founded partnership.
TripAdvisor is the largest travel community in the world, reaching 340 million unique monthly visitors. By democratizing its audience’s ratings, the platform is the undisputed leader in hotel reviews and the world’s largest travel site. It offers advice from millions of travelers, featuring a vertical search engine and a wide selection of booking tools. Covering more than 6.5 million accommodations, restaurants and attractions, the site operates in 48 markets worldwide.
“Their marketing success means personalizing the outreach, talking with a highly qualified and engaged audience, comprising alpha – influencers, known to shape the behavior and purchasing decisions of their social circles”, Mr Ntotsikas said.
“We are looking forward to exploring new ways for the brands to connect with TripAdvisor’s public in Greece, Romania, Hungary and Bulgaria, putting in the best of our expertise in handling big global portfolios in these markets.”
TripAdvisor offers a unique opportunity of desktop and mobile display formats mix and the exclusive possibility of targeting specific audiences such as Local Travelers, Local Affluent Consumers and Foreign Travelers while serving as an exclusive hub for the travel industry advertisers.
ThinkDigital was founded in 2006 and provides services to advertisers and marketers that allow them to target their specific audiences in an effective way, while maximizing revenues for the publishers who belong to the Thinkdigital Network.